What to charge for event photography
Pricing products and services is always difficult and this is never truer
than with event photography.
When setting the price per print consider that what is required are volume
sales, so this would indicate that the price should be somewhat lower than that
would be charged for say a studio portrait. With studio portraits more time is
spent with each subject and greater care is taken to work with the sitter to
produce a more polished result, which is quite often unachievable in a fast
moving event photographic environment.
While it is a good idea to find out what others charge for a similar product it
is essential that the photographer looks a little deeper and analyses costs.
These may include: cost of materials such as printer consumables, wear and tear
on equipment, backgrounds and props, travelling expenses and commissions paid to
When event photographers are staring out, no matter how good the photographer
may it is best not to price themselves out of the market.
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