Online sales for event photographers
Event photography offers the photographer the opportunity to sell on the
day in most cases, especially if it is a social event. However other types of
event mean that potential customers can be missed.
The preferred way around this particular conundrum is to utilize your dedicated
event photography web site.
The event photographer has a choice of having an online sales facility
incorporated on his or her own web site or to use the facilities of a dedicated
Should the event photographer choose the former than password protected albums
must be created along with an ordering facility. Needless to say that this must
be secure, as credit cards will have to be accepted.
Customers can browse through the images at leisure and then place an order
immediately without leaving their PC.
An easier approach is to use an online picture proofing service, however most
companies will take a commission on sales or make some other charge for the
service. Many will provide templates for ease of use, with some being able to be
incorporated in the photographers own web site.
At the event it is essential that cards are distributed to potential customers
with the appropriate password for that particular event included.
Generally speaking it is best to have short simple URLS, long and complicated
URLS lead to mistypes and frustration and can encourage potential customers to
give up trying.
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