It’s a market dominated by large companies – many employing dozens or even hundreds of photographers – and teams of sales and production staff.
If you have children you’ll have seen examples; and this is often a start to a photographer's career, 'I could do much better than that!'
So can you?
What are the key things to know about this kind of work? Firstly, and most importantly, you must be able to take hundreds of photos in a very short amount of time, consistently. An average primary school will have around 200 children, ranging in age from 5–12, and usually there are a number of siblings. You’ll have a wide range of family backgrounds and ethnic groups. And you have to be finished before lunch – so that’s three hours (less a morning break!) which gives you 20 minutes per class– or about 40 seconds per child. Don’t be put off – read on!
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